Beautiful red pets lets logo
#branding #ui/uxdesign #frontenddevelopment #backenddevelopment #softwaredevelopment


3 months to MVP

In a nutshell:

High-load property portal with bespoke CMS & admin panel

Made with:


Pets Lets came to us 4 years ago with a goal to turn their Wordpress website into a market-leading platform that would be the go-to resource for tenants with pets looking for rental properties in the UK. We started by researching the market and coming up with a business and financial case alongside the client to ensure the project had scope for success. We created a heirarchical requirements catalogue of all the features the platform could have or would need. We prioritised them on a MoSCoW basis (Must have, Should have, Could have, Want), to understand what the MVP (minimum viable product) should include.

We then began work on the design including UI kit, icons and visuals. We developed the user flow, created designs for each page in Sketch and updated the logo. We coded the site using Vue.js and Node. We added a CMS and admin panel where the client can create blog posts in markdown, amend content on the site and add or remove users. We also created a sitemap so that the site is fully indexable by Google.

Finally, we carried out acceptance testing to ensure there were no defects on the site before release, as well as usability testing to see how real users use the platform.Since then, the platform has gone from strength to strength. We have since added functionality allowing property agents to automatically upload properties from their internal CRM systems directly to the portal at the click of a button, along with a wide range of new features and design updates.

What the client had to say

Charles & Maria at Heliotrope Digital as well as the rest of the team are fantastic. They are enthusiastic and feel more like an in-house team at Pets Lets rather than an agency. Highly recommend them!
Russell Hunt, Managing Director

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